IPillar
PSA-driven sales workflows
ConnectWise, Autotask, HaloPSA, Kaseya — fluent in how MSPs ticket, quote, and forecast. The motion is built around the tools your team already lives in.
§ Revenue Consulting · MSP & SaaS
US · UK · CA · AUS · APAC
Close Bigger Deals.
Faster.
I help MSPs and SaaS companies close $50K–$500K deals with sharper positioning, stronger pipelines, and proven closing strategies — built from inside the MSP ecosystem.
6+ yrs with MSPs●PSA & quoting expertise●Global markets
15+
Years in B2B sales
6+
Years inside the MSP ecosystem
5
Global markets served
$50K–$500K
Deal size focus
MSP Sales Consulting●
PSA Workflows●
Quoting & Proposals●
Vendor & Distributor Alignment●
SaaS Revenue Strategy●
$50K–$500K Deals●
Enterprise Closing●
Founder-Led Sales●
MSP Sales Consulting●
PSA Workflows●
Quoting & Proposals●
Vendor & Distributor Alignment●
SaaS Revenue Strategy●
$50K–$500K Deals●
Enterprise Closing●
Founder-Led Sales●
MSP Sales Consulting●
PSA Workflows●
Quoting & Proposals●
Vendor & Distributor Alignment●
SaaS Revenue Strategy●
$50K–$500K Deals●
Enterprise Closing●
Founder-Led Sales●
§ Built Inside the MSP Ecosystem
Not just a sales consultant.
Someone who knows how MSPs actually operate.
Six-plus years working hands-on with MSPs across the US, UK, Canada, Australia, and APAC. Inside their PSAs, their quoting tools, and their vendor stack. I understand exactly where deals break — because I've sat in the calls where they did.
IIPillar
Quoting & proposal optimization
Quoter, ConnectWise CPQ, Zomentum. Sharper line items, cleaner packaging, faster client approvals — fewer deals stuck waiting on a revised quote.
IIIPillar
Vendor & distributor alignment
Microsoft, Cisco, Fortinet, HPE, Pax8, Ingram, TD SYNNEX. Co-sell programs, MDF, and partner incentives engineered into the deal — not bolted on after.
IVPillar
Packaging & pricing for MSP services
Per-seat, per-device, hybrid, value-based. Constructing offers that hold margin under procurement pressure and scale past the first contract.
VPillar
Closing multi-stakeholder deals
IT, finance, security, and executive sponsors — multi-threaded close plans that move quote → approval → signature without late-stage stalls.
The lifecycle
Quote → Approval → Close. I've owned every step inside MSP deals — and rebuilt the parts that leak.
Operator-level expertise · No fluff
§ The Practice
Three services.
Bigger deals, closed faster.
No retainers for the sake of retainers. Each engagement is bound to a specific revenue outcome — measured in deal size, velocity, and conversion.
Mandate I
Deal Closing Advisory
Embedded into live $50K–$500K MSP and SaaS opportunities. Multi-threading, stakeholder mapping, and the close plan that actually moves quote → approval → signature.
- Live deal review
- Procurement strategy
- Champion enablement
Mandate II
Revenue System Build
Rebuild the engine. ICP, packaging, pricing, PSA-aligned pipeline, and forecast hygiene engineered for repeatable enterprise wins — not one-off heroics.
- ICP & pricing audit
- PSA-aligned process
- Forecast discipline
Mandate III
MSP & SaaS Growth Strategy
For founders ready to scale beyond owner-led sales. Vendor alignment, partner-led motion, and a closing system the team can run without you in every call.
- Vendor & distributor alignment
- Partner-led motion
- Closing frameworks
§ Selected Case Studies
Real deals. Real complexity. Real outcomes.
I
Medvarsity
Enterprise Healthcare EdTech
Read case study→
$500K+ enterprise deal closed
Deal complexity
Multi-region buying committee, regulated procurement, 9-month sales cycle.
Closing strategy
Rebuilt the executive narrative, multi-threaded across clinical and finance sponsors, and engineered a phased commercial structure procurement could approve.
Outcome
Largest contract in segment. Expansion path locked into year one.
II
Zomentum
MSP SaaS · Quoting & Sales Platform
Read case study→
MSP SaaS revenue growth
Deal complexity
Selling sales software back into MSPs — buyers who quote for a living and resist generic pitches.
Closing strategy
Repositioned around real PSA + quoting workflows, built MSP-native discovery, and tightened pricing tiers for partner-led expansion.
Outcome
Faster pipeline conversion. Higher-quality MSP logos. Stronger partner motion.
III
Bodhtree
Salesforce & IT Services
Read case study→
Enterprise Salesforce & IT services deals
Deal complexity
Long-cycle services deals competing against tier-one SIs with deeper benches.
Closing strategy
Sharpened differentiation around delivery proof, multi-threaded into IT and business sponsors, and ran the close plan from SOW to signature.
Outcome
Won enterprise accounts against larger competitors. Predictable services pipeline.
Larger
Deal sizes
Faster
Closures
Higher
Pipeline conversion
Predictable
Revenue
§ Method
A four-act engagement.
No retainers without outcomes.
PHASE · I
Diagnose
A two-week deep dive into the pipeline, deals, and motion. We surface what is actually broken — not what feels broken.
PHASE · II
Architect
Rebuild the close plan: ICP, pricing leverage, multi-threading map, and the precise playbook for the top five deals.
PHASE · III
Embed
I sit in the live calls. Real-time coaching, deal intervention, and procurement strategy — for ninety days.
PHASE · IV
Compound
Hand off a system the team runs without me. Documented, repeatable, and built to scale past my exit.
Nelson Anthony
Revenue Consultant · MSP & SaaS
§ About
Strategy and execution in every deal.
I've spent the last six-plus years working closely with MSPs — understanding how they sell, how their tools work, and where deals actually break.
Combined with fifteen-plus years in enterprise B2B sales across the US, UK, Canada, Australia, and APAC, I bring both strategy and execution into every deal. PSA-fluent. Quoting-tool fluent. Vendor-ecosystem fluent. No agency. No juniors. Direct work on the deals that matter.
If your pipeline is real and your conversion is not, we should talk.
15+
Years B2B sales
6+
Years with MSPs
5
Global markets
§ Book a Strategy Call
Bring me into
the deal.
If you have an active deal or want to start closing bigger MSP or SaaS deals, let's talk. The first conversation is on me — thirty minutes, no pitch.